The digital transformation refers to changes associated with the application of digital technology in all aspects of society: individual companies, governments, mass media, art, science …
The digital society is changing deeply at a rapid pace and in a comprehensive manner. Ours is a new digital world of fast and relentless change.
The information and communications technology (ICT) have changed significantly the way we communicate, are informed and consume products and services. The digital transformation is the occasion to incorporate new technologies, but especially new logic; the chance to make business more efficient and allow new opportunities.
There are fewer barriers but more business projects. Companies have opened two-way communication; thus it has encouraging new business models.
And users demand more innovation to improve their quality of life. But where are they and where are the companies? How should companies manage data in an optimal and personalized way in order to sell more and be more competitive?
It provides fertile ground:
- for further integration between the physical and virtual worlds, for business based on access to services rather than property;
- to better use the data they generate: a huge mass of users and connected devices.
There is a generation of projects that are already taking advantage of the enormous potential of digital technology to transform business and create new proposals.
The digital transformation in companies is a key change, but where should it start?
People, not technology, are the most important digital transformation.
Companies are integrating customers’ buying data to make sales and provide a customer service more personalized or even to offer customized product’s packages.
Promote more productive forms of work
Today, new technologies allow work anywhere and anytime, which offers great flexibility to workers regarding both schedules and physical workspaces.
Companies that are not able to meet the expectations of younger workers, in terms of flexibility and ways of working, will fail to retain talent and become obsolete. This implies a profound change in the culture of the company, a change that should be encouraged and promoted at the highest levels of the organization.
Enhance innovative leadership
Know customers better, know how to meet their needs to become agile and competitive, create a favorable environment for creativity among employees and have an open and innovative management team. These are some of the keys to consider in the process of digital transformation of enterprises.
Where can you find opportunities for digital transformation?
Leading the digital transformation requires managers who have a vision of how to transform your company into a digital world. What digital activities represent good opportunities for your business? It is not about changing the way of doing technology, but changing the way we do business.
Many companies are offering applications to improve the contact points with the customer. A media company provides applications with geo-localization and augmented reality to help customers find interesting places to visit and offer special offers via e-vouchers and coupons.
Digital technology along with integrated information is allowing companies to get global synergies: it is the digital globalization. The best managed companies are constantly identifying new ways to redefine the way they work in the new digital age.