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Customer Experience
Customer experience is to be understood as a multidimensional interactive process between a brand and a customer. The customer experience has to do with emotions, with how the client feels when they interact with a given organization. The process is long; it begins long before the purchase of our products/services is carried out. We are not only rational beings (homo-economicus). Putting the customer at the center of an organization implies to stop offering just rational attributes to also put forward…
