EspañolToday, most of the interactions between customers and brands take place firstly on online environments. How to establish this first connection? This is crucial; we must pay increasing attention to it.
Digital Transformation
Digital Transformation The digital transformation refers to changes associated with the application of digital technology in all aspects of society: individual companies, governments, mass media, art, science … The digital society is changing deeply at a rapid pace and in a comprehensive manner. Ours is a new digital world of fast and relentless change. The information and communications technology (ICT) have changed significantly the way we communicate, are informed and consume products and services. The digital transformation is the occasion…
The 5 main Advantages of Having a Website for your Business
We live in the information age and thus, the process of digital transformation of any business is unstoppable. Having a web presence is vital for any business nowadays. Not only does it improve and enhance the relationship with your customers, but it also allows you to streamline and globalize all the processes. Being online has never been easier since you do not need either to take care of the website development and design, or overall monitoring of your company’s network…
Social Media Strategy: 10 Tips
Social Media Strategy Have a professional social media strategy (properly designed) is a very powerful marketing advantage for any modern enterprise. The strong development of social networks is the answer to an increasing demand from users: to stay connected to the others. In fact, the more successful your business is, the better it becomes at social media marketing. A chicken and egg story?
