Experiencia de Cliente

Customer Experience

Customer experience is to be understood as a multidimensional interactive process between a brand and a customer. The customer experience has to do with emotions, with how the client feels when they interact with a given organization. The process is long; it begins long before the purchase of our products/services is carried out. We are not only rational beings (homo-economicus). Putting the customer at the center of an organization implies to stop offering just rational attributes to also put forward…

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Omnicanalidad

OmniChannel Strategy

OmniChannel Strategy:  What is OmniChannel? The omnichannel strategy is a sales approach that seeks to offer customers a seamless shopping experience; whether the customer is shopping online from a PC or from a mobile device, by phone or in a store. The omnichannel strategy arises from the need for companies to adapt to a networked customer, eager for information and immediacy. The omnichannel strategy implies to talk with customers through the channel they prefer. The omnichannel strategy involves the ability…

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